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Currently shipping at Accenture · Riyadh

Hi, I'mFrh .Designing helpfulproducts that sell.

Product Analyst at Accenture. A curious lover of learning and making — drawn to helpful products that earn their place in the market.

مرحبا انا فرح !

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About

A practical romantic for products that matter.

I'm all about finding practical solutions in product development, design, and strategy — the kind that actually help organisations thrive.

After graduating in Information Systems, I joined the very first Apple Developer Academy in MENA — also the only all-female academy in the world. There I shipped seven iOS apps end-to-end, ran the full product lifecycle from concept to launch, and learned Apple's Challenge-Based Learning methodology — a framework for taking real problems all the way to ready-to-ship products.

Today I work as a Product Analyst at Accenture in Riyadh, after a year leading platforms at Infinite pl — including Hekmah (an LMS that grew engagement by 35%) and an SMS marketing platform that hit go-to-market 25% faster than planned.

"I'm all about finding practical solutions in business analysis, product development, and management — to help organizations thrive."

Frh Alshaalan

Frh Abdulaziz Alshaalan

فرح الشعلان

@frh0 · Riyadh, Saudi Arabia

Based in

Riyadh, KSA

Working on

Product @ Accenture

Apple Academy

First MENA cohort, all-female

Speaking

العربية · English

/portfolio · v1.0

Where I've worked

Three years of shipping, learning, and leading.

From the first all-female Apple Developer Academy in the world, to leading platforms at Infinite pl, to product analysis at Accenture — here's the path.

  1. Product Analyst

    Accenture

    Apr 2024 — PresentRiyadh, KSA
    • Build detailed as-is process flows in Figma to surface workflow improvements.
    • Lead client discovery sessions, refine requirements, and align stakeholders on roadmap.
    • Partner with UX/UI on wireframes, prototypes, and user journeys — then run UAT and A/B testing.
    • Conduct market research that shapes the product roadmap and competitive positioning.

  2. Product Analyst

    Infinite pl

    May 2023 — Apr 2024Riyadh, KSA
    • Hekmah LMS — drove +35% engagement post-beta through competitive analysis and feature prioritisation.
    • SMS Marketing Platform — accelerated GTM by 25% with strategic planning and user-focused design.
    • Oversaw QA testing, achieving 85% coverage of critical use cases.
    • Supported 75+ cross-functional team members across digital and venture divisions on Jira & Confluence.

  3. PMO & TMO Analyst

    Infinite pl

    Jan 2024 — Feb 2024Riyadh, KSA
    • Operated as PMO support in the SPL-Digital PMO; ran weekly RAID workshops.
    • Managed AMS daily stand-ups, published bi-weekly PSR, and set up project libraries in Teams.
    • Aligned IT goals with business strategy; outlined a phased plan for IT transformation.

  4. Academy Member · Inaugural Cohort

    Apple Developer Academy at TUWAIQ

    Oct 2022 — Jun 2023Riyadh, KSA
    • Joined the first Apple Developer Academy in the Middle East and North Africa — the only all-female academy in the world.
    • Shipped seven iOS apps end-to-end — concept, user research, validation, design, launch — using Apple's Challenge-Based Learning methodology.
    • Curriculum spanned product strategy, UI/UX, rapid prototyping, app marketing, AI, and the full product lifecycle.
    • Aligned with Saudi Arabia's Vision 2030 to grow female tech leaders and entrepreneurs.
Selected work

Seven apps, shipped end-to-end.

Each one started as a real problem someone in Saudi was facing. Five from the Apple Developer Academy, two as personal projects — all built end-to-end and validated with users. Click any thumbnail to view the full poster.

🎮 Apple Academy

Kōdo in the Cloud

Figma GitHub

Learn coding through pixel-art adventure.

A dynamic, interactive coding education app that breaks away from traditional learning. Players collect stars across cloud levels while mastering coding concepts.

  • ✦Pixel-art adventure with cloud-themed levels and a chick mascot
  • ✦Quizzes on data types (Int, Double, Bool, Float) embedded in gameplay
  • ✦Profile system with progress tracking, levels, and achievements

Product skills demonstrated

Engagement Loop DesignCurriculum DesignUser TestingRetention StrategyFeature Prioritisation
🎨 Apple Academy

ArtTec

Figma GitHub

Connecting Saudi artisans with art lovers.

An iOS marketplace where Saudi artisans showcase work, build a profile, and reach collectors. Categories span Paintings, Sculptures, Calligraphy, Landscapes, and more.

  • ✦Featured Artists & New Arrivals discovery feed
  • ✦Artwork detail page with sizes, materials, reviews, and collector info
  • ✦Artist profile with My Art and Art Wishlist sections

Product skills demonstrated

Two-Sided MarketplaceSeller OnboardingDiscovery UXCompetitive AnalysisGTM Strategy
🧾 Personal Project

Adrk

Figma GitHub

Your receipts, finally working for you.

A side project that simplifies personal financial tracking by digitising receipts and surfacing spending insights — no more lost receipts or faded ink nightmares.

  • ✦Scan a receipt; smart capture extracts the items and totals automatically
  • ✦Spending categorised around the categories you actually care about
  • ✦A clean dashboard that surfaces your patterns at a glance

Product skills demonstrated

Product DiscoveryMVP ScopingUser ResearchFeature PrioritisationGTM Strategy
🛣️ Apple Academy

CATI

Speed-bump guardian for safer roads.

An iOS app that alerts drivers in real time about speed bumps and road obstacles, helping reduce car damage and improve driving comfort across Saudi roads.

  • ✦Real-time speed-bump detection and alert system
  • ✦Intuitive driving-friendly interface with minimal distraction
  • ✦Encourages safer habits and better hazard awareness

Product skills demonstrated

Field ResearchUser InterviewsMVP ScopingRoadmap DefinitionValidation Strategy
👁️ Apple Academy

EagleEye

GitHub

Reading expiry dates, made accessible.

ExpireEase enhances accessibility for individuals with presbyopia. Scan any product date and EagleEye reads it aloud — clear, fast, dignified.

  • ✦Live camera scan recognises expiry dates on packaging
  • ✦Visualised, large-format display of the captured date
  • ✦Voice-over reads the date aloud for low-vision support

Product skills demonstrated

Accessibility ResearchInclusive DesignUser InterviewsMVP ScopingValidation Strategy
🌊 Apple Academy

WaveTide

Figma GitHub

Reserve a boat. Find your tide.

A booking app for Saudi waters — connecting boat owners offering services with users who want a fast, safe, easy reservation experience.

  • ✦Browse boat listings with photos, capacity, and route options
  • ✦Confirmation and payment flow built end-to-end
  • ✦Local notifications for trip reminders

Product skills demonstrated

Two-Sided MarketplaceBooking Flow DesignPricing StrategyGTM StrategyUser Onboarding
💰 Personal Project

Tamara

Money management, made human.

A side project — a financial app designed to empower users to manage their finances conveniently and effectively, with a calm, encouraging UX.

  • ✦Spending overview with categories and trends
  • ✦Goal-setting and progress tracking
  • ✦Friendly, motivational copy paired with clear data viz

Product skills demonstrated

Behavioural DesignGoal-Setting UXRetention StrategyUser ResearchMVP Scoping
🍎

Apple Developer Academy at TUWAIQ

The first all-female Apple Developer Academy in the world.

Aligned with Saudi Arabia's Vision 2030 to grow female tech leaders and entrepreneurs. The programme covers product strategy, UI/UX, app business, AI, marketing, and Apple's Challenge-Based Learning methodology — a framework for taking products from concept to ready-to-ship.

Toolkit

Discover, design, deliver, and lead.

The full product lifecycle: from finding the real problem worth solving, to designing for it, to shipping it, to keeping the team aligned along the way.

🧭

Discover

  • ·User Research
  • ·User Interviews
  • ·Market Analysis
  • ·Competitive Analysis
  • ·Customer Discovery
  • ·Persona Development
  • ·Journey Mapping
  • ·Problem Framing
🎨

Design

  • ·UI Design
  • ·UX Design
  • ·Rapid Prototyping
  • ·Wireframing
  • ·User Flows
  • ·Information Architecture
  • ·Design Systems
  • ·Accessibility
✦

Deliver

  • ·MVP Scoping
  • ·Feature Prioritisation
  • ·Roadmapping
  • ·Go-to-Market Strategy
  • ·UAT
  • ·A/B Testing
  • ·QA Coverage
  • ·Release Planning
🪄

Lead

  • ·Stakeholder Alignment
  • ·Cross-Team Collaboration
  • ·RAID Workshops
  • ·PMO Cadence
  • ·Project Governance
  • ·Requirements Gathering
  • ·Process Mapping
  • ·CBL Methodology
FigmaJiraConfluenceMiroNotionAirtableGoogle AnalyticsWordPressMicrosoft ProjectOdooSlackFigmaJiraConfluenceMiroNotionAirtableGoogle AnalyticsWordPressMicrosoft ProjectOdooSlack
"Quality in a service or product is not what you put into it. It is what the customer gets out of it."
— Peter Drucker
Let's connect

Have an idea
you want to ship?

I'm always open to chat about product, design, code, the all-female Apple Academy life, or building something with intention.

✉️

Email

Frh.shaalan@gmail.com

💼

LinkedIn

linkedin.com/in/frhalsh

⌥

GitHub

github.com/frh0

Send a hello

or just Frh.shaalan@gmail.com